Natural Lashes

Love the idea of false lashes but hate the "fake" look? Every lash in this collection has been chosen because it enhances your natural beauty without looking overdone. Wispy, soft, and lightweight, these styles suit everyday wear, work, weekends, and everything in between.

Whether you prefer our magnetic styles (flat band, click-on application), invisible band lashes (clear band that disappears against your skin), or our Magic adhesive lashes (apply with a felt-tip pen, zero magnets), every lash here works with our full liner range including our new Double Bond Liner.

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Natural Lashes for Every Eye Shape

Finding a natural-looking false lash can be tricky. Too short and they don't do anything. Too long and you look like you're heading to a costume party. The styles in this collection sit in the sweet spot: enough length and volume to define your eyes and make them pop, without anyone being able to tell you're wearing falsies.

We've included natural styles from across our full range so you can choose the application method that suits you best. Our magnetic lashes feature a flat band and tiny magnets that click onto our magnetic or Double Bond Liner for a secure, easy application. Our invisible band lashes have a clear band that virtually disappears against your skin, perfect for a no-makeup look. And our Magic adhesive lashes apply with a felt-tip pen liner and work beautifully for beginners.

How to Choose Your Natural Style

If you want the most subtle, "my lashes but better" effect, start with shorter styles that add volume without much extra length. For a slightly more defined look, try a wispy or criss-crossed pattern, these mimic the way natural lashes actually grow and create a soft, textured finish.

Not sure which suits your eye shape? Check out our Eye Shape Guide for personalised recommendations.

Application Tips for the Most Natural Finish

For the most invisible application, try our Magic Liner in clear or our invisible band lashes with a clear liner. If you prefer a defined lash line (which actually helps the lash band blend in), use our Magic Liner in black or brown, or our Double Bond Liner.

Apply 2-3 coats of liner for the best hold. With proper care, every lash in this collection lasts 40-60+ uses. Just keep oil away from the lash bands and store them flat in their tray between wears.

Helpful Resources

Eye Shape Guide - Find the best lash shape for your eyes

Which Liner is Right for Me - Compare our application systems

Applying Lashes with Adhesive Pen - Step-by-step for beginners